A good business plan is the difference between success and not even getting the chance to try. Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that decisionmakers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet objectives. The Definitive Business Plan will make sure your plan is good enough to start, run or revitalise any business enterprise.
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